Sat 25 Dec 2004
Its now just after midnight on Christmas, 2004 and I’m sitting here at my computer in front of the television watching my mother clean up for tomorrow. And I’m thinking…
I got into a long conversation with a young man at the MIT holiday party, I told him that Christmas usually pisses me off because I can’t stand to have holiday cheer rammed down my throat 24 hours a day for 2 months a year. He then started asking me what about Christmas I didn’t like. The truth is that Christmas is fine with me, I have no problem with the theory, or the celebration, I’m just sick of the sales and the disgusting commercialization of Christmas, I know it will never change, but there is no reason for me to deal with it.
Then I stopped to think, this year I have been fairly removed from the Christmas spectacle. I have not really turned on my television and usually mute it during the commercials, by removing myself from the inundation of Christmas, I find that i really enjoy the little bits of Christmas that I am exposed to. I had to watch the Nick and Jessica Family Christmas special, it reminded me what of Christmas I don’t really like, the racial isolationism, the crass commercialization all disguised has family cheer. This couple has taken their family cheer and commodified it in order to sell advertising spots. but nonetheless, Jessica’s performance of “oh night divine” made me tear up.
But there is one commercial running at the moment, for Verizon wireless celebrating “chrismahanakwanzakah.†I really like the approach that they piece takes, doing their absolute best to merge all faiths and ethnicities, it starts off with a well dressed elderly black man, cuts to a couple of Hassidic Jews at a piano then to an Indian Santa Claus (with turban). It also features a Buddhist monk and a poor child right out of Oliver Twist. The only white woman in the commercial is essentially naked with a giant cell phone covering her business. I’m not sure exactly what that means or how it can be interpreted, thoughts?
I’d also like to note, that in their desperate attempt to include all ethnicities, races and beliefs, Christmas is still the first religion represented in the merged title.
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