i’ve put a lot of thought into this one and i find it terribly frustrating that the term “urban” is equated with “black.” i understand the desperate need for political correctness in the white male dominated field of advertising, but this connection has since drifted into the black community and is used in self definitions. i keep getting invitations from the LA Urban League Young Professionals, where ‘urban’ is synonymous with black. unfortunately, i do not generally identify as black and i definitely do not need to put myself in a situation where i have to describe my ethnic background in order to achieve some level of acceptance. furthermore, i cannot bring friends of mine who i would define as ‘urban young professionals’ who are not black for fear of their discomfort.

it seems that ‘urban’ should be synonymous with a multiracial community as the most amazing component of city life (as i see it) is people from different backgrounds, cultures, and classes, living in such close proximity. this leads to knowledge, tolerance, and above all, diversity; but i suppose this perspective is inherently NY, while LA stands in direct opposition: people from different backgrounds, cultures, and classes, living distally and without any interaction, leading to ignorance, racism, and even greater disengagement from the larger community.